The Produce Traceability Initiative is an industry wide initiative supported by over 60 suppliers and buyers that outlines the
best practices for fresh produce traceability.  

Over the last two years Dole along with other industry leaders have worked to develop the "Best Practices" and the "Milestone"
timeline for implementation of Traceability for Fresh Produce.  

These meetings and the development of the Best Practices have been facilitated, and underwritten by The Produce Marketing
Association (PMA), Canada Produce Marketing Association (CPMA), and United Fresh Produce.  

If you would like to read more about this initiative please click through to the following web site.
We Endorse the
Produce Traceability Initiative!